BT Group connects millions of people together throughout the UK. Owning companies such as BT, EE, and PlusNet it needed a distinctive brand and launch campaign to set itself apart and be known as its own brand. The animated pixel assets reflecting the subsidiary companies showcase its building blocks and bring the brand to life. Along with others, my role was to help continue to develop the brand from the initial concept, as well as create a launch video, to be filmed inside BT Sport studios featuring the 4 leaders of each company, to discuss the changes and restructure of the company.